Fiona Hepher is the Co-Founder and CEO of Sansorium, a North American marketplace and agency dedicated to award-winning alcohol-free wine, spirits, and aperitifs sourced globally. Over the past decade, her professional journey has been a testament to her unwavering dedication to fostering positive and lasting impact on everyone’s well-being. Her career spans diverse landscapes, from orchestrating empathy-driven community experiences in Dubai, to the scaling of Saje Natural Wellness' educational marketing program across North America, to reshaping societal perspectives on sexual wellness through One & Body. Today, Fiona is challenging norms entrenched in a multi-billion dollar industry, charting a new course where alcohol isn’t the centre of every occasion.